Website Usability
Usability is often considered the most important factor in the design of any application, be it an online shop or setting a programme on a domestic applicance such as a washing machine, their success is determined by the ease with which the user can achieve their goals.
In terms of web development, usability studies analyse the efficiency and effectiveness of online applications, from their ease of use (learnability) through intuitive navigation systems to areas such as 'memorability' (ensuring that certain elements maintain their position throughout the website) and the amount of errors which are encountered during the use of that particular web site.
The design and development of your website is it's most important feature and as websites become an increasingly important part of your overall marketing strategy it is essential to ensure that you capture and maintain your online visitors through effective usability.
Keeping users on your website and not your competitors is the most important factor to consider when developing a new website, through an understanding of information architecture we define and structure your website's content to present it in a functional and usable fashion which means those who are unfamiliar with the content can still easily find what they are looking for.
Along with developing a simple and effective structure we take on board usability analysis to ensure that all important considerations are met in order to deliver an intuitive, easy to use and enjoyable experience for the end user, essentially meaning it is less likely they will switch off and go elsewhere!
Usability Considerations:
- Who are your users?
- What do users want from your website?
- Is it easy for users to accomplish tasks on your website?
- Is your layout memorable?
- Does your website have errors?
- Does your website comply with web standards accessibility guidelines?
- Where are your visitors using your website?
- Have you considered technical platforms and cross-browser issues?
Our abilities are at your disposal. Let our creative revolution become yours.
Website Usability
"The average e-commerce site could increase its sales by 79% with a usability redesign"
Jakob Nielsen
"$25 billion is lost every year due to website usability issues"
Zona Research
"40% of users do not return to sites where they have had a negative experience"
Forrester
"E-commerce sites commonly drive away nearly half of repeat business by making it difficult for visitors to find the information they need "
Harley Manning
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